Marketing
Marketing is the set of activities done by a business to promote its products or services. These activities can include customer identification, advertising, branding, and promotion. For managers, effective marketing can directly translate into better sales and customer experience improvements. In developing marketing strategies, managers can draw on a range of disciplines, including the social sciences, neuroscience, and design. Marketing materials can be disseminated through various media, including newspaper and television advertisements or through the internet. The new field of viral marketing uses social networks to promote brand identity and awareness.
Related Articles
The 2024 Outlook: How Executive Education Will Change
By Seb Murray on Jan 08, 2024
Business schools anticipate the demand for executive education courses growing strongly in 2024
Soaring Appetite for Executive Courses in Asia
By Seb Murray on Feb 24, 2023
The region's economic dynamism is attracting executives from around the world who want to develop a more global perspective
Making the Most of an Executive Course
By Seb Murray on Feb 09, 2023
Preparation is key to maximizing the benefits of a business school program
Business Schools Forge Ahead with Online Courses
By Seb Murray on Jan 27, 2023
Even as pandemic restrictions have been loosened, online methods of delivery have become a permanent fixture of executive education, swelling digital enrolments