Marketing

Marketing is the set of activities done by a business to promote its products or services. These activities can include customer identification, advertising, branding, and promotion. For managers, effective marketing can directly translate into better sales and customer experience improvements. In developing marketing strategies, managers can draw on a range of disciplines, including the social sciences, neuroscience, and design. Marketing materials can be disseminated through various media, including newspaper and television advertisements or through the internet. The new field of viral marketing uses social networks to promote brand identity and awareness.

Marketing

249-20 of 20 Results

Related Articles

Executive Education: a Path to the C-Suite

By Seb Murray on Sep 20, 2023

Convincing an Employer to Pay for your Executive Course

By Seb Murray on May 22, 2023

Making the Most of an Executive Course

By Seb Murray on Feb 09, 2023

Does This Logo Make My Brand Look Fat?

By Michael Filtz on Aug 20, 2020

More Articles