Media
Media are outlets that convey messages or information. These can include traditional sources like television, newspaper, and radio; or digital and web outlets such as blogs and social media websites. For managers, the media can be valuable in conveying messages (as in advertising or the distribution of press releases). However, the media can also work in the reverse, as when members of the media interview executives for stories. On both points, being media-savvy is a valuable trait for today’s managers.
Related Articles
The 2024 Outlook: How Executive Education Will Change
By Seb Murray on Jan 08, 2024
Business schools anticipate the demand for executive education courses growing strongly in 2024
Soaring Appetite for Executive Courses in Asia
By Seb Murray on Feb 24, 2023
The region's economic dynamism is attracting executives from around the world who want to develop a more global perspective
Business Schools Forge Ahead with Online Courses
By Seb Murray on Jan 27, 2023
Even as pandemic restrictions have been loosened, online methods of delivery have become a permanent fixture of executive education, swelling digital enrolments
How to Make Custom Executive Courses Successful
By Seb Murray on Nov 03, 2022
Tailored programs can deliver huge benefits for the individual and the employer, but they require careful planning and design