National University of Singapore - NUS Business School - Executive Education

Class meets from 9:00 am - 5:45 pm.

Class meets from 9:00 am - 5:30 pm.

Class meets from 9:00 am - 5:30 pm.

Class meets from 9:00 am - 6:00 pm.

Class meets from 9:00 am - 5:30 pm.

This five-day programme empowers you with the skills and confidence to tackle data-driven opportunities and accelerate data-analysis transformation in your organisation.

This practical programme is designed to demystify financial jargon and concepts for non-finance managers.

In larger, and historically successful organisations, agility and the capability to innovate and transform are also strategic issues to be addressed.

This five-day programme is exactly designed to answer these questions and equip participants with the knowledge, skills, and perspectives for leading transformation amidst relentless disruptions.

Specially designed for the Asian business context, the General Management Programme (GMP) offers problem-solving toolkits for functional areas such as corporate strategy, marketing, human resources, finance, accounting and operations.

The programme comprises three integrated streams, weaving together learning that is relevant to SME’s growth learning needs, guided mentoring at every juncture to support the development of viable business growth plans, and peer learning from community events and market immersion in the region.

Program is taught by senior faculty from NUS Business School and the Stanford Graduate School of Business.

Course includes 17 Days Over 9 Months.
Singapore: March 14 – 18, 2022 (5 days)
Mumbai: May 18 – 20, 2022 (3 days)
Beijing: July 25 – 27, 2022 (3 days)
New York: September 26 – 29, 2022 (4 days)
Singapore: December 01 – 02, 2022 (2 days)

Program runs for nine months.

Class meets from 9:00 am - 5:30 pm.

Class meets from 9:00 am - 5:30 pm in a live online format.

Class meets from 9:00 am - 5:30 pm.

Course runs for two months.
Module 1: Capturing Value in Modern Service Economies
Module 2: Technology in Service: Service Robots, AI & Platform Business Models
Module 3: Managing Customer Loyalty – The Wheel of Loyalty
Module 4: Customer Centricity – Strategic Complaint Management, Service Recovery & Customer Feedback Systems
Module 5: Service Quality – The Gaps Model & Customer Service Process Redesign
Module 6: Three Strategic Pathways to Cost-Effective Service Excellence (Dual Culture Strategy, Focused Services Strategy, OM Strategy and Integration)
Module 7: Productising Services & Branding the Service Experience & Building a World-Class Service Organisation

Class meets from 9:00 am - 5:30 pm via Zoom.

Class meets from 9:00 am - 5:45 pm. via Zoom.

Class meets from 8:45 am - 5:45 pm via Zoom.

The 2021 Hybrid edition will be delivered in-person for participants in Singapore, and also ‘live online’ for US faculty and participants impacted by the COVID-19 travel environment.