The world’s most populous country, the People’s Republic of China is currently in a period of balancing unprecedented economic growth with demographic and environmental transitions. Although it is officially a Communist state, economic reforms that started in the late 1970s have made China the world’s fastest-growing economy. Especially for managers of multinational organizations, China represents an emerging consumer base and potentially the beginning of long-term shifts in global manufacturing and consumption. However, for many executives, the intricate interplay of politics, a nascent capitalist economy, and the language present complex challenges.


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