The world’s most populous democracy, India is one of the world’s fastest-developing economies. A lot of the growth is due to the government’s implementation of economic liberalization policies that are spurring development of vast urban areas and commerce centers. Industries like telecommunications and manufacturing have also directly benefited from these policies. For managers of multinational firms, India’s shifting economy represents a burgeoning market: by 2030, India's middle class is expected to exceed 600 million people – a huge consumer base. Challenges in reaching this market will include a wide range of diverse cultures and languages.


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