Marketing is the set of activities done by a business to promote its products or services. These activities can include customer identification, advertising, branding, and promotion. For managers, effective marketing can directly translate into better sales and customer experience improvements. In developing marketing strategies, managers can draw on a range of disciplines, including the social sciences, neuroscience, and design. Marketing materials can be disseminated through various media, including newspaper and television advertisements or through the internet. The new field of viral marketing uses social networks to promote brand identity and awareness.
Soaring Appetite for Executive Courses in Asia
By Seb Murray on Feb 24, 2023
The region's economic dynamism is attracting executives from around the world who want to develop a more global perspective
Business Schools Enjoy Resurgent Demand for Executive Education
By Seb Murray on Jun 21, 2022
The pandemic dented revenues but there are signs of resurgent demand for training on an expanding array of topics and in new modalities
Executive Courses for Chief Marketing Officers
By Seb Murray on Apr 05, 2022
Targeted programs can help CMOs adapt to changing dynamics and excel in an increasingly diversified role
Does This Logo Make My Brand Look Fat?
By Michael Filtz on Aug 20, 2020
Does today's globalized, highly-interconnected world require new approaches to branding?