Marketing is the set of activities done by a business to promote its products or services. These activities can include customer identification, advertising, branding, and promotion. For managers, effective marketing can directly translate into better sales and customer experience improvements. In developing marketing strategies, managers can draw on a range of disciplines, including the social sciences, neuroscience, and design. Marketing materials can be disseminated through various media, including newspaper and television advertisements or through the internet. The new field of viral marketing uses social networks to promote brand identity and awareness.


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Program for Leadership Development participants earn 3 PLDA Points on completion of this program.
May 29, 2024 - Jun 01, 2024 Harvard Short program (5 days or less)
Program is part of the Executive Leadership certificate.
Jun 10, 2024 - Jun 14, 2024 Wisconsin Short program (5 days or less)
Class meets from 9 a.m. to 5 p.m.
Jun 12, 2024 - Jun 12, 2024 HEC Montreal Short program (5 days or less)
Program includes 38 classroom days.
Aug 27, 2024 - May 23, 2024 St. Gallen Certificate Program

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