Marketing is the set of activities done by a business to promote its products or services. These activities can include customer identification, advertising, branding, and promotion. For managers, effective marketing can directly translate into better sales and customer experience improvements. In developing marketing strategies, managers can draw on a range of disciplines, including the social sciences, neuroscience, and design. Marketing materials can be disseminated through various media, including newspaper and television advertisements or through the internet. The new field of viral marketing uses social networks to promote brand identity and awareness.
Executive Courses for Chief Marketing Officers
By Seb Murray on Apr 05, 2022
Targeted programs can help CMOs adapt to changing dynamics and excel in an increasingly diversified role
Executive Courses in Marketing Tackle Digital Transformation
By Seb Murray on Apr 07, 2021
Social media platforms, data and algorithms have modernized the field, which looks more like Big Tech than Mad Men
Does This Logo Make My Brand Look Fat?
By Michael Filtz on Aug 20, 2020
Does today's globalized, highly-interconnected world require new approaches to branding?
Executive Programs in Marketing: Talking the Talk
By Michael Filtz on Jul 20, 2020
How a short course can help those with or without a background in marketing