Marketing is the set of activities done by a business to promote its products or services. These activities can include customer identification, advertising, branding, and promotion. For managers, effective marketing can directly translate into better sales and customer experience improvements. In developing marketing strategies, managers can draw on a range of disciplines, including the social sciences, neuroscience, and design. Marketing materials can be disseminated through various media, including newspaper and television advertisements or through the internet. The new field of viral marketing uses social networks to promote brand identity and awareness.
Soaring Appetite for Executive Courses in Asia
By Seb Murray on Feb 24, 2023
The region's economic dynamism is attracting executives from around the world who want to develop a more global perspective
Making the Most of an Executive Course
By Seb Murray on Feb 09, 2023
Preparation is key to maximizing the benefits of a business school program
How to Make Custom Executive Courses Successful
By Seb Murray on Nov 03, 2022
Tailored programs can deliver huge benefits for the individual and the employer, but they require careful planning and design
Does This Logo Make My Brand Look Fat?
By Michael Filtz on Aug 20, 2020
Does today's globalized, highly-interconnected world require new approaches to branding?