Marketing
Marketing is the set of activities done by a business to promote its products or services. These activities can include customer identification, advertising, branding, and promotion. For managers, effective marketing can directly translate into better sales and customer experience improvements. In developing marketing strategies, managers can draw on a range of disciplines, including the social sciences, neuroscience, and design. Marketing materials can be disseminated through various media, including newspaper and television advertisements or through the internet. The new field of viral marketing uses social networks to promote brand identity and awareness.
Related Articles
Convincing an Employer to Pay for your Executive Course
By Seb Murray on May 22, 2023
With organizations coming under financial pressure, training budgets are constrained. Securing funding comes down to demonstrating the tangible benefits of executive education
Executive Education Proves Resilient to Economic Pressures
By Seb Murray on Mar 24, 2023
Schools are cautiously optimistic that demand can be sustained now that companies are making difficult choices on costs
Soaring Appetite for Executive Courses in Asia
By Seb Murray on Feb 24, 2023
The region's economic dynamism is attracting executives from around the world who want to develop a more global perspective
Business Schools Enjoy Resurgent Demand for Executive Education
By Seb Murray on Jun 21, 2022
The pandemic dented revenues but there are signs of resurgent demand for training on an expanding array of topics and in new modalities