Product Development
Product development is the set of steps to create a product and take it to market. The process usually starts with an idea, then moves on to creation, and finally deployment. It usually involves some degree of market analysis and testing, which can help identify market niches and hone the product idea. Managers overseeing product development need to have a diverse range of skills, including understanding and analysis of market trends, consumer habits, research and development, and pricing. Product development often starts with a SWOT analysis, which includes identifying the strengths, weaknesses, opportunities, and threats of a new product.
Related Articles
The 2024 Outlook: How Executive Education Will Change
By Seb Murray on Jan 08, 2024
Business schools anticipate the demand for executive education courses growing strongly in 2024
Executive Education: a Path to the C-Suite
By Seb Murray on Sep 20, 2023
Business schools are now offering programs that help fast-track executives to the upper echelons of business
Business Schools Forge Ahead with Online Courses
By Seb Murray on Jan 27, 2023
Even as pandemic restrictions have been loosened, online methods of delivery have become a permanent fixture of executive education, swelling digital enrolments
How to Make Custom Executive Courses Successful
By Seb Murray on Nov 03, 2022
Tailored programs can deliver huge benefits for the individual and the employer, but they require careful planning and design