Sales
The term sales usually refers to the exchange of goods or services for money. Companies can sell products directly, or use agents or brokers that sell their products to consumers. Sales exist and are supported by a range of other business functions, including product marketing, advertising, and customer service. For many general managers, increasing sales is a primary goal, and requires detailed knowledge of customers, sales pathways, and production costs. Today’s sales managers face a diverse range of challenges, including online competition and finding ways to appeal to global markets.
Related Articles
Why Study an Online Executive Education Course at Business School?
By Seb Murray on Jul 12, 2024
One of the primary advantages of online executive education is the flexibility it offers. Busy professionals can access course materials, participate in discussions and complete assignments at their own pace, without the need to travel or take significant time off work.
Making the Most of an Executive Course
By Seb Murray on Feb 09, 2023
Preparation is key to maximizing the benefits of a business school program
How to Make Custom Executive Courses Successful
By Seb Murray on Nov 03, 2022
Tailored programs can deliver huge benefits for the individual and the employer, but they require careful planning and design
Innovative Methods to Measure the Impact of Executive Education
By Seb Murray on Jul 13, 2022
With competition intensifying in the corporate training market, business schools are developing new and more sophisticated ways to measure the true value of training
