Sales
The term sales usually refers to the exchange of goods or services for money. Companies can sell products directly, or use agents or brokers that sell their products to consumers. Sales exist and are supported by a range of other business functions, including product marketing, advertising, and customer service. For many general managers, increasing sales is a primary goal, and requires detailed knowledge of customers, sales pathways, and production costs. Today’s sales managers face a diverse range of challenges, including online competition and finding ways to appeal to global markets.
Related Articles
Convincing an Employer to Pay for your Executive Course
By Seb Murray on May 22, 2023
With organizations coming under financial pressure, training budgets are constrained. Securing funding comes down to demonstrating the tangible benefits of executive education
Soaring Appetite for Executive Courses in Asia
By Seb Murray on Feb 24, 2023
The region's economic dynamism is attracting executives from around the world who want to develop a more global perspective
Business Schools Plan a Hybrid Future for Executive Education
By Seb Murray on Oct 18, 2022
Blending online learning with face-to-face sessions is a popular model in a post-Covid world
Business Schools Enjoy Resurgent Demand for Executive Education
By Seb Murray on Jun 21, 2022
The pandemic dented revenues but there are signs of resurgent demand for training on an expanding array of topics and in new modalities