Sales
The term sales usually refers to the exchange of goods or services for money. Companies can sell products directly, or use agents or brokers that sell their products to consumers. Sales exist and are supported by a range of other business functions, including product marketing, advertising, and customer service. For many general managers, increasing sales is a primary goal, and requires detailed knowledge of customers, sales pathways, and production costs. Today’s sales managers face a diverse range of challenges, including online competition and finding ways to appeal to global markets.
Related Articles
5 Ways an Executive Course Can Improve Your Career
By Seb Murray on Jun 25, 2024
Continuous learning is not just an advantage today; it’s a necessity. And executive education courses offer a streamlined path to career development, providing targeted learning experiences designed to address the unique challenges faced by leaders of organizations.
“How my Executive Education Course Helped me Climb the Corporate Ladder”
By Seb Murray on May 22, 2024
A Q&A with Alban Houssin, a senior executive in the food industry who took a course at EDHEC Business School in France.
Executive Education Proves Resilient to Economic Pressures
By Seb Murray on Mar 24, 2023
Schools are cautiously optimistic that demand can be sustained now that companies are making difficult choices on costs
Business Schools Plan a Hybrid Future for Executive Education
By Seb Murray on Oct 18, 2022
Blending online learning with face-to-face sessions is a popular model in a post-Covid world