Columbia Business School Executive Education will launch a two-day executive course that focuses on pricing analytics, according to the school's website.
The new program is called "Pricing Analytics: The Art and Science of Profitable Growth" and will help executives better understand analytics and how to integrate them into a corporate strategy. The course will go into detail about theories behind pricing analytics, and also assist in the interpretation of analytics.
At the end of the course, participants should be able to link their pricing and promotion strategies to their corporate mission and strategies.
The first offering of the course takes place at Columbia on October 2nd and 3rd. For more information, please go to the webpage for "Pricing Analytics: The Art and Science of Profitable Growth" from Columbia.