Kellogg to Offer New Executive Course in Strategic Marketing

5-day course to cover integrated marketing in today's media-driven world

Kellogg School of Management Executive Education is set to launch a new executive education course in strategic marketing.

The new 5-day course is designed to help executives create and implement holistic marketing strategies in today's fast-paced, media-driven world. Topics covered include how to develop communication strategies that are effective across generational lines, and strategies for creating compelling brands.

The first offering of the program will take place starting on May 19, 2013. 

For more information, please see Kellogg's "Strategic Marketing Communications in Today's Media World" course page.


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