Columbia Business School has announced that it will launch two new innovation-themed executive education courses.
"Reinventing Innovation: Transforming Innovation into a Sustainable Capability," is designed for senior-level managers who want to make their organizations more innovative. Over four days, participants will cover such topics as designing strategies for innovation and how to build a culture of innovation. According to the course webpage, executives in fast-moving industries such as pharmaceuticals and manufacturing would especially benefit from this course. "Reinventing Innovation" launches starting on June 24th. For more information, please see the "Reinventing Innovation" course webpage.
For those who want to leverage innovation in marketing, "Marketing and Innovation: Igniting Creativity to Add Value" is a three-day executive course that begins on June 11th. According to the course webpage, the program is designed for mid- to senior-level executives who " are responsible for strategic innovation and new product development." The course will cover a variety of topics, including market analysis, opportunity identification, and building a culture of innovation. For more information, please see the "Marketing and Innovation" course webpage.
