Kellogg to Launch Eight New Executive Programs in 2014

New offerings include courses in crisis management, leadership

Northwestern University's Kellogg School of Management has announced that it is launching eight new executive education courses in 2014. Notable offerings include the following:

Crisis Management: Protecting and Strengthening Your Reputation: A four-day course that helps participants anticipate and respond to crises in their organizations. The first offering will take place in February 2014.

The New Science of Leadership: Seizing Opportunities in an Interconnected World: This week-long program covers new research to help executives re-imagine leadership for today's world. Includes case studies and some experiential learning. The first offering is set to launch in June 2014.

Strategic Social Media Marketing: A Systematic Approach to Media and Messaging: This four-day course will help participants leverage social media to reach target consumers. Launches in May 2014.

Marketing to Financial Services Customers: Maximizing Customer Lifetime Value in the Digital Age: Aimed at senior marketing executives from financial services firms, this four-day course will help participants leverage digital tools to more effective reach customers. Starts in March 2014.

Please read more about these and other new executive education programs in this Kellogg news release.


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