Cranfield University School of Management's Executive Development department will launch a new executive program that focuses on customer experience strategy development in 2014.
The new program, "Customer Experience Strategy: Creating a customer-centric organisation," will be two days long and is aimed at senior managers and executives who are working in B2B, B2C, or non-profit organizations.
Course content will give participants "a methodology for addressing the customer experience strategy challenge," according to the course webpage. A focus will be placed on leading change within organizations.
The first offering of the program is set to launch in May 2014.
For more information, please see Cranfield University's Customer Experience Strategy course webpage.
