Dartmouth College's Tuck Executive Education has partnered with Google to launch a new executive education program aimed at minority entrepreneurs.
"The program aims to provide entrepreneurs from minority and underrepresented communities with the skills and knowledge they need to leverage digital technologies to grow their business," according to a statement from the school.
Topics to be covered during the three-day program include "Creating an Overall Digital Strategy," "Understanding Web Analytics," "Managing Social Communities," "Using Digital CRM Tools," and "Executing on Platform Management."
The program targets owners and senior executives of minority-owned companies who have a minimum of 3 to 5 years’ experience running a small business and at least $300,000 in annual sales.
"Digital Excellence Program for Minority Entrepreneurs" is set to launch on June 8th, on Google's office in Cambridge, Massachussetts.
For more information, please see Tuck's Digital Excellence Program for Minority Entrepreneurs program webpage.
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